Campaigns, content,
and copy that works.
I’ve worked with brands to launch omni-channel advertising campaigns, produce magazines, develop content strategy, refresh newsletters, and transform editorial direction. More than a decade of in-house and agency-side experience.
That’s me. Working for you.
What I do
Copy
Headlines, taglines, scripts, OOH, social, display — whatever the format, the goal is the same: make people notice, remember, and act. I work fast, collaborate well, and know how to write within a concept, not just next to one.
Content
Blog posts that break down complex topics, newsletters that keep your audience engaged, and long-form pieces — white papers, reports — that show you know what you're talking about.
Comms
Internal updates, change announcements, quarterly reports, company-wide memos — I make sure the message is strategic, clear, and on-brand during the moments that matter most.
Brand Voice
Tone frameworks, messaging architecture, and the vocabulary that makes a brand recognizable — built from scratch or refined from what's already there.
Editorial Direction
Style guides, editorial calendars, pitch-and-assign processes, and content standards for teams that want to publish consistently without losing the plot.
Campaign Concepting
Big ideas for every channel — from the single organizing concept to OOH, digital, print, and mobile executions. I arrive with a point of view and know how to write within one.
My portfolio
Affirm
Turn up the volume.
Working with VSA Partners, I helped develop Affirm's core messaging, visual and verbal identity, and launch campaign — then extended the idea through every aspect of their marketing, from B2B to B2C, partner marketing to product launches and promotional offerings.
Spotify
Building a creator storytelling ecosystem.
For three years, I managed Spotify's content across its creator marketing verticals — Spotify for Artists, Spotify for Podcasters, and newsroom hub For the Record. I developed editorial calendars, content pillars, distribution strategies, style guides, and editorial franchises that kept the sites original, fresh, and timely. For the Record was nominated as a finalist for Digiday's 2022 Content Marketing Awards for Best B2C Branded Content Site.
Nominated: Digiday 2022 Content Marketing Awards, Best B2C Branded Content Site.
Wealthsimple
A magazine editor's edge for fintech.
Wealthsimple is a fintech brand with a frisky voice. They hired me to spruce up the copy and bring a magazine editor's edge to their award-winning blog and newsletter.
Workday
A human touch for enterprise content.
Workday's marketing team hired me to bring warmth and clarity to their award-winning thought leadership content — covering everything from hiring trends and FP&A strategy to HR transformation and business process automation. I wrote it all: blog posts, white papers, video scripts, and event recaps.
Colonial Williamsburg
An experience so authentic, it'll go to your head.
A spec campaign for one of America's most storied destinations — built around the idea that total historical immersion is its own kind of intoxicating.
Smart Car
Big city living. Little city driving.
A spec campaign spanning print, mobile, OOH, and guerrilla for Smart Car's urban audience. Concepts included a smart parking app that locates and books tiny spaces in crowded neighborhoods, and designated cobblestone traffic lanes so New York City drivers could experience the benefits of small-town living without sacrificing the thrills of a big city.
Party City
Supplies for any kind of party.
A spec campaign that extended into mobile — including the Party Post app concept, which let users create text message-friendly invitations for any spontaneous gathering they wanted to host.
Klondike
We know what you did for a Klondike bar.
A spec digital campaign built around Klondike's legendary tagline — with strategically placed ads on popular gossip sites and a social aggregation hub to surface the wildest things people have actually done for a Klondike bar.