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Campaign spec

Smart Car

Big city living. Little city driving.

Print

Smart Car — Los Angelesboro print ad
Smart Car — San Franciscotown print ad
Smart Car — New York print ad

Mobile

Smart parking app that locates and lets you book tiny parking spaces in crowded neighborhoods.

Smart Car parking app
Smart Car parking spots

Guerrilla

The world has double the parking spaces when you drive a Smartcar.

Smart Car guerrilla out-of-home

Out of Home

Designated cobblestone traffic lanes for Smartcars so New York City drivers can experience the benefits of small-town living without having to sacrifice the thrills of a big city.

Smart Car bus shelter ad
Smart Car bike lane ad
Smart Car subway ad

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