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Comms / Content

Spotify

For three years, I managed Spotify's content needs across its creator marketing verticals — Spotify for Artists and Spotify for Podcasters — and newsroom hub For the Record. I developed editorial calendars, content pillars, distribution strategies, style guides, and editorial franchises that kept the sites original, fresh, and timely. Under my watch, Spotify For the Record became a premiere storytelling ecosystem nominated as a finalist for Digiday's 2022 Content Marketing Awards for Best B2C Branded Content Site.

Tones and I feature

Spotify For the Record

Meet Tones and I, the Australian Ex-Busker Who Achieved a Global Hit Thanks to Streaming

Becca Mancari feature

Spotify for Artists

Becca Mancari on Embracing Your Story

Pabllo Vittar feature

Spotify For the Record

Pop Star Pabllo Vittar Gives Voice to Brazil's LGBTQ Community

Jake Blount feature

Spotify for Artists

Jake Blount on Bridging the Gaps in American Roots Music

Pixies podcast feature

Spotify for Artists

Why the Pixies Podcasted Their Album

Rolling Stones feature

Spotify For the Record

Charting the Onstage Evolution of The Rolling Stones

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